About me
Hello. My name is Nayla Fayoumi. I am currently pursuing my MA in User Experience (UX) Design at the London College of Communication, graduating in January 2021. I graduated from the Lebanese American University of Beirut with Honors in BS (Hons) Graphic Design in 2014.
I joined the advertising world for four years and nine months where I worked as a freelance Art Director in Leo Burnett for a period of two months then moved to Impact BBDO for four years and nine months as a graphic designer then art director. I worked closely with copywriters, account managers, and creative directors.
​I managed three graphic designers in the ideation process of online digital campaigns, and in design presentations for clients and pitches. I was an art director for three creative teams of ten members each. I built experience in design strategy, creative development of ad campaigns, and digital illustration. I was responsible for the conception, design, and execution of visuals used in online digital innovative media and print advertising for the MENA region. I worked for multinational clients (PEPSI.CO, Allianz SNA, Imperial Tobacco Group (ITG), Audi F.A Kettaneh, Bledina, and regional clients (Mobily Telecom (KSA), Tawuniya Insurance (KSA)).
​My strengths lie mostly in strategy, research, design, and illustration. I am passionate about exploring the co-existence and relation between user behaviour and digital technologies through design. I enjoy reading social books, listening to pop music, and painting and illustrating in my free time.